Web Development Services

Easemail specialises in the end-to-end web enablement for business.  In doing so we ensure that the execution of your web strategy is integrated with your overall business objectives.  To achieve this, Easemail incorporates web strategy, website design, web development and marketing.  Ancillary services include a managed email service and search engine optimisation – all essential sales and marketing tools to ensure an effective and successful online presence.

Easemail is a boutique software house and we are able to rise to the challenge of client projects and objectives because we are small enough to listen to your needs but large enough to offer unique services in website design, content management system (CMS) development and online marketing.

Web Strategy

Maximise your online marketing activities with an Easemail web site marketing strategy.  We help to uncover your online marketing objectives by analysing your industry and competitive environment.  Our recommendations on how to best utilise your web site, email communications and other online marketing activities are targeted to the successful delivery of your objectives.

An Easemail web site marketing strategy provides clarity and perspective on how best to take advantage of the Internet as a business and communications channel.

Web Design and Web Development

Website design today is more than just exciting images and text on a flash background.  Website Design is about capturing the very essence of your product or service, and communicating that to your online visitor.  It’s also about guiding that visitor through to your intended result – possibly an online sale, perhaps informing them about an important message that you have to convey, or in the least, capturing their information so that you can nurture that customer relationship over a full life cycle.

Our website designs are structured to enhance your image and brand.  Functionality and aesthetics combine to increase web traffic and provide your business with a competitive edge.  But much more than form is function – the ability to efficiently and easily take your online visitor through a sales process and achieve your desired outcome.  In many cases that is an online sale or a customer inquiry or obtaining their information so that you can continue to market to them and nurture an ongoing relationship with that prospective customer.

In the process of designing and developing a website, we adhere to best practices in usability, web standards and accessibility.

This successful integration of strategy, technology and website design and development has enabled Easemail to carve a respected niche in a competitive industry.

Website Marketing

Creative website designs and functional depth will ultimately fail if the target audience is not driven to the site and effectively captured once there.  These aspects must be considered at every stage of the design and development process to lay the foundation for effective marketing initiatives.

By researching and understanding the needs and of our client’s customers during the development process, we are able to recommend appropriate online marketing strategies and initiatives.

Easemail can advise on a wide range of marketing tactics including:

• Online surveys and other research
• Creative concept development
• Media planning
• Media buying
• Email marketing
• Search Engine Optimisation
• Search Engine Marketing eg. pay per click

Managed Email Serice

Companies use email marketing to improve corporate image, build brand loyalty, acquire new customers, nurture existing customers, drive web site traffic and ultimately increase sales.  Easemail’s managed email (ezine) service can do all this quickly and successfully.

Managed email service includes distinctive design generally aligned with the client’s website, database email address management to maximise delivery rates and targeted email distribution to limitless customers.  Easemail’s managed email service provides a targeted, cost-effective means to communicate with both internal and external customers.

Search Engine Optimisation

Easemail is one of few organisations that integrate web usability and website design with search engine marketing.  We understand that a search engine marketing program which drives 'qualified' users to your site is essential to your success.  Search engine marketing must be teamed with strong website design and logical but structured information architecture that allows users to find relevant content and realise their goals quickly.  Achieving a good search engine position for searches that are relevant to your business, results in greater exposure, more traffic to your website and ultimately more sales.

The problem for many websites is that although they may look good on the surface, they actually present themselves poorly to the search engines.

In the areas of search engine marketing and search engine optimisation, we have refined processes and developed leading edge systems to maximise a website’s effectiveness.  Not only that, we offer a detailed report during our assessment of search engine listing effectiveness to gauge and monitor the rankings on the leading search engines.

Easemail works with clients to successfully integrate offline and online marketing campaigns to form powerful marketing strategies.  Our methodology for optimising website design can ultimately drive sales and give a greater return on investment.